NZ music targets for commercial radio
   

Hon Marian Hobbs
Minister of Broadcasting

New Zealand music on radio - a way forward

Industry code of practice

An industry developed and managed system and Code of Practice for New Zealand music on radio " owned" by the industry may be as effective as government regulation. Already the radio industry working with the music industry:

  • has established the incentive of the "double digits" plaques for stations achieving 10%
  • settles questions of category and definition
  • monitors performance
  • publishes results
  • reviews and refines the regime as it sees fit.

    An industry Code of Practice would build on the industry's existing system and relationships with the recording industry, funders and the music industry.

    A New Zealand example of a similar self-regulatory approach can be seen in the advertising industry through the Advertising Standards Authority (ASA) and Advertising Standards Complaints Board (ASCB). In Australia, the broadcasting industry self-regulates using an Industry Code of Practice to manage levels of Australian music on commercial radio.

    Such an approach in New Zealand would allow the industry to use its knowledge and experience in designing, managing and developing a more comprehensive and systematic approach than exists at present.

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